Located on the gentle shores of Nottawasaga Bay, the lively Blue Beach Avenue “strip" sweeps alongside the longest, fresh water beach in the world. Its closest centre is the scenic town of Wasaga Beach on the spectacular Georgian Bay, Great Lakes System.

Conveniently positioned, just a short seventy-minute drive north of Toronto, Blue Beach Avenue has become a prominent place to catch some real recreational action for many Ontarians. In fact, its natural beauty, vibrant nightlife, eclectic shops and fine restaurants currently attracts over 2 million local and foreign visitors per year.

Right now Blue Beach Avenue Corporation is in the beginning stages of an exciting new development project to further enhance the amazing, all-seasons potential of this beautiful “strip". The stunning transformation will take place over the next three years. When it's completed, Blue Beach Avenue will boast of 1,044 hotel rooms, 120 one bedroom condominium villas (754 sq. ft.), 144 two bedroom condominium villas (1,292 sq. ft.), 1,800 parking spaces, a variety of retail shops and services, ten themed restaurants, a variety of upscale bistro type restaurants, a conference facility, a full service spa, an indoor amusement park, a bowling alley and a variety of other colourful activities all at the waters edge.